Privacy Notices
At VivaCity, privacy is at the heart of everything we do.
Last updated: 11 June 2026
Who we are
VivaCity Labs Limited is the data controller responsible for the personal data described in these notices, except where noted otherwise in the Roadside Sensors notice. We are registered with the Information Commissioner’s Office under registration reference ZA179134.
Registered address
VivaCity Labs Limited, 3 Haberdasher Street, London, N1 6ED
Data Protection Officer
Our Data Protection Manager/Officer can be contacted at dataprotection@vivacitylabs.com.
Your rights
Under UK data protection law, you have rights to be informed, access your personal data, correct inaccurate information, request erasure or restriction, receive portable data, object to processing, and withdraw consent. To exercise any right, contact dataprotection@vivacitylabs.com. We will respond within one calendar month.
You may also contact the Information Commissioner’s Office if you believe your personal data has not been handled lawfully. We would, however, welcome the opportunity to address your concerns first.
Our privacy notices
We have separate privacy notices covering different ways in which VivaCity processes personal data. Select the notice relevant to you.
Roadside Sensors — UK & Ireland
For people who have seen one of our sensors on a public road and want to understand what data it collects.
Website, Marketing & Sales
For website visitors, newsletter subscribers, and business contacts.
Job Applicants
For people applying for a role at VivaCity or considering doing so.
Cookies
For information about website cookies and how to manage your preferences.
Roadside Sensors — UK & Ireland
This notice covers VivaCity roadside sensors where VivaCity is the data controller, and is also materially correct where we act as processor on behalf of a customer. During normal operation, sensors produce anonymous counts, movement tracks, and speed metrics. Video is processed locally in volatile memory and discarded within milliseconds without being transmitted to any server.
Limited video data may be generated for validation, near-miss clips, or software-training images. It is never collected to identify an individual, and any shared material is processed to remove identifiable features.
Website, Marketing and Sales
When you contact us via a website form or email, we collect your name, business email address, phone number, and message to respond to your enquiry. We also use anonymised website analytics and may process professional contact details for business-to-business outreach.
We do not sell personal data. Where we use service providers such as HubSpot, Google Cloud Platform, or Pipedrive, they are bound by appropriate data-processing agreements and transfer safeguards.
Job Applicants
We collect application information such as contact details, qualifications, skills, employment history, interview material, and information you choose to share. This information is used solely to manage the recruitment process, assess suitability, verify right-to-work eligibility, and meet legal obligations.
If an application is unsuccessful, data is normally held for six months from the end of the process before deletion or anonymisation, unless we need to retain it longer to exercise or defend a legal claim.
Cookies
Cookies are small text files placed on your device when you visit a website. We use strictly necessary cookies for site functionality, analytics cookies to understand and improve usage, marketing cookies only with consent, and preference cookies to remember your settings.
You can change your cookie preferences at any time through the cookie preference centre or your browser settings. Disabling all cookies may affect your experience on the site.
